Spruce Street athletic co.

Meet the founder

Jeffrey goodman

At Spruce Street, I'm on a mission to help you cultivate Simple Habits in Effortless Style by creating habit-enhancing apparel and accessories that seamlessly integrate into your daily life.

In a world filled with decision fatigue and an abundance of material possessions, I strive to redefine the value of your belongings, ensuring that everything you own contributes to your well-being, while making you look and feel good.

Thanks for being here.

-Jeff

curate the days, collect the wins

1% Better

We believe small habits add up to something big. Through curated apparel and functional accessories, we're on a mission to help individuals build better better systems and routines that stand the test of time.

Evergreen Products

The Spruce Tree

Just as a tree grows steadily, establishing deep roots and branches that reach for the sky, our products symbolize growth, strength, and the development of foundational habits. The tree represents the lasting impact our products aim to have on your life.