Introducing Spruce Street Athletic Co.
As we’ve continued to grow and develop new goals, a reimagined version of Spruce Street began to make sense. Today we introduce Spruce Street Athletic Co.— a testament to our dedication to growth and our overarching mission to inspire positive change. Spruce Street Athletic Co. is the intersection where style meets purpose and functionality, where every accessory acts as a catalyst for change, and where community drives success.
At the heart of our brand remains a commitment to helping you cultivate better habits, and empower individuals to embrace their fullest potential through simple, stylish apparel and accessories – helping you get 1% better every day.
The Co.
Spruce Street Athletic Co. emerges as the dynamic umbrella name poised to push the boundaries of conventional apparel brands. We're expanding our vision beyond just clothing and accessories, opening the door to more opportunities to grow our SSAC community, and ultimately, be a trusted resource for building better habits.
The inclusion of "Co." acts as a reminder of our core ethos: That Spruce Street aims to serve as a platform where every individual feels empowered to embrace their personal growth journey, building strength through foundational habits that stand the test of time.
The Gear
Introducing the SSAC Core Collection – The Core Collection holds products that have ruled as tried and true favorites in our community – the iconic Hudson Hat, and the Harvey Hoodie, and our signature Habit 01 Candle will remain available to our cherished SSAC family. We’re also dropping a new Core product, The Daily Notebook, because we believe sticking to the basics and putting pen to paper is necessary for building better habits.
Seasonal Drops – Along with our Core Collection, Spruce Street Athletic Co. will offer small batch seasonal drops. These curated collections are crafted with meticulous care and attention to detail. Offering a limited quantity ensures the utmost in quality and refinement, embracing the notion that less is indeed more, trends are fleeting, and classic essentials always stand the test of time.
The Community
But our brand is more than just clothing—it's a community dedicated to growth and transformation. That’s why we are excited to announce our soon-to-be exclusive membership, Spruce Street Athletic Club (you didn’t think we’d forget about the club did you?) A dynamic online (sometimes in person) community where SSAC Members can connect, inspire and learn from each other. Not only will it be a place for community engagement, but an education platform for all things Habits, Wellness, Fitness, and more.
And of course, being an Athletic Club Member comes with exclusive Club Access. Members get early access to seasonal product drops, first dibs on special collaboration pieces, and so much more – seriously, we’ve got some cool shit in the works.
While our membership is still in development, our hope is that it becomes your go-to place for motivation, inspiration and education.
As we enter a new chapter for SSAC, we hope you follow along as we continue to lean into our commitment to Simplicity, Consistency, Health, and Style. We believe that simplicity fosters ease, consistency breeds discipline, healthy practices sustain vitality, and style enhances self-expression. These values not only guide us in creating thoughtful and purposeful products, but act as pillars in our growing SSAC community.
Welcome to Spruce Street Athletic Co., where we’re helping you become the most Confident, Calm, and Consistent version of yourself. We’re so glad you’re here. Let’s do this!
- Jeffrey Goodman, SSAC Founder
