sportswear & essentials to help simplify and confidently win your day

Sportswear
Helping you look good, feel good, avoid decision fatigue.
Core colors. Clean design. Comfortable fit.
"Bought the white hoodie and absolutely love it. Light and soft, washes well, and is the perfect fit. Love this brand!" - Jay K.
ESSENTIALS
Help prime your environment to make habit execution simple and easy.
Boosts mood, focus, calm with fresh notes of eucalyptus, clove, and sandalwood.
Meet the SSAC Founder, Jeffrey Goodman
"It has always been my mission to help people win their day, inspire growth, and create positive change in the world through simple habits, small batch sportswear, and elevated essentials."

Helping you become the most confident version of yourself.
